Journals provide third-party validation for research reports. If you get published in a better journal, your work will likely be perceived as having been more successful. Editors and publishers feel the same way when it comes to how our audience rates our products. So we were very pleased when a recent independent third-party study found that our new review journal, JBJS Reviews, has rapidly become the #3 online journal in orthopaedics.
JBJS Reviews was launched just over six months ago, but it is already viewed as one of the top 3 professional resources for quality content, helping run an orthopaedic practice, and keeping surgeons informed. There are many other categories, but you get the idea – JBJS Reviews is already proving its worth.
Our Editor-in-Chief for JBJS Reviews, Tom Einhorn, MD, has done a fabulous job getting this new journal off the ground, and dozens of authors have contributed excellent reviews, and more are scheduled. We’re excited about the potential here.
That being said, the Journal of Bone & Joint Surgery still ranks #1 in nearly every category, so we have a lot to build upon there, as well. And that’s how we view it – being #1 is not a destination but an expectation, as is quickly joining the top 3. We need to keep working at a high level, improving what we do, and delivering great information in all formats.
Earlier this year, the Journal introduced the Peer-Review Statement, granting readers insight into how articles are peer-reviewed. A high percentage of readers find this valuable, we’ve learned. We are also introducing an integrated tablet app for iOS and Android devices. All our journals – the Journal, JBJS Reviews, JBJS Case Connector, and JBJS Essential Surgical Techniques – will appear in the single app. Best of all, if you already use the JBJS Reviews app, your next update will give you the integrated app seamlessly.
We value our readers and know how important your work is and how valuable your time is. I hope these improvements and high-quality resources serve you well.
The migration of traditional print businesses into online enterprises has created long-term demands on editorial functions, technology partnerships, and organizational cultures. From major technology firms like Google, Apple, and Facebook to enduring publishing brands like the New York Times, these demands have led to very public struggles over the past months.
This month, JBJS launches redesigned and upgraded Web sites, soon to be followed by a unified tablet app for iOS and Android that will include all JBJS journals (JBJS, JBJS Case Connector, JBJS Essential Surgical Techniques, and JBJS Reviews). Because of this and trends in user preferences, technology is front and center for us.
For scientific, medical, and scholarly publishers, online and digital products have been an increasing focus for more than two decades. But some change comes slowly, especially in the realm of organizational culture. During the print era, once an article was published, the cultural habit was to move on to the next set of articles. This approach allowed for batch work consistently oriented toward what was next.
No longer. With our Twitter feed now topping 10,000 followers, the moment an article is published, entirely new workflows begin– social media, archiving, editorial selections for new products and online marketing, and so forth. These activities change our culture, and require new technologies and new skills.
We also now have to rework our archives on a regular basis. This year, JBJS celebrates its 125th anniversary. While building our new sites, we had to migrate 125 years of articles into new formats, new designs, and new technology infrastructures – a major task that was far more difficult and intricate than moving a dozen shelves of bound volumes from one room to another.
We are busy transforming JBJS into a leading organization for the modern information economy – from our core journals to our online education offerings. While the challenges are real and the changes significant, we love the work, and our talents are sharpened every day.
I hope you enjoy our new Web sites, our new tablet app, and our efforts to bring you the best orthopaedic information in formats you can use.