Much controversy exists over mobile app usage. According to a recent survey from Netbiscuits, a mobile software firm, almost 80% of respondents said they would prefer using a mobilized website rather than downloading an app. Only 27% of consumers say they frequently download an app when prompted to do so. Three-fourths said they will not use a brand’s website on a mobile device if it is not optimized for mobile. With 25% of consumers spending about six hours a day on the web through their mobile device, “mobilizing” your website could pay off handsomely. Read more.
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