According to orthopaedic surgeon Dr. Howard Luks, there is a big difference between a “digital” doctor and a “social” doctor even though many use the words interchangeably. In a recent blog, Luks said the real opportunity is when a doctor uses digital technology to improve communication between clinician and patient. He says that doctors typically use social media for interaction with other doctors. His sentiments concur with the results of the recent JBJS survey mentioned above, where VuMedi was ranked above all other social media sites by orthopaedic surgeons. Dr. Luks concluded that “being a social doctor means you are interested in collaborating, sharing information and lending your expertise.”